Founded in 2024, PASSIONATE was born out of a love for living life with passion. Never doing things halfway, always pushing to the limit, and striving to reach your highest potential.

Why? Because you can. And because true happiness lies in that relentless pursuit.

Determined to take the brand to the highest level humanly possible. This journey will take years, thousand of repetitions, countless hours, and relentless stress that never ceases. Prepared to do what others won’t, ready to overcome every challenge, fuelded by a passion that words simply can not describe.

The brand’s mission is to inspire people to MOVE WITH PURPOSE™. Through living our lives with that statement in mind – seeking discomfort through training, operating the way we do, and aggressively feeding our passion every day – we hope to inspire others to do the same.